Comments for http://winelabelsthatwork.com Fri, 09 Jul 2010 01:12:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on A New Generation of Wine Marketing by Raul Cheesebrough http://winelabelsthatwork.com/?p=1148&cpage=1#comment-1151 Raul Cheesebrough Fri, 09 Jul 2010 01:12:32 +0000 http://winelabelsthatwork.com/?p=1148#comment-1151 Beneficial write-up, I found this just in time. I’m gonna retain this web site bookmarked for future reseach. cheers Mate. Beneficial write-up, I found this just in time. I’m gonna retain this web site bookmarked for future reseach. cheers Mate.

]]> Comment on A New Generation of Wine Marketing by Brett http://winelabelsthatwork.com/?p=1148&cpage=1#comment-656 Brett Tue, 08 Jun 2010 05:43:46 +0000 http://winelabelsthatwork.com/?p=1148#comment-656 I agree with Todd above, but you have to realize that there is a lot of value to selling "that first bottle of wine". But it's do or die when you go with a really bold label, so maker sure your wine is good before you go after the Milenials. I agree with Todd above, but you have to realize that there is a lot of value to selling “that first bottle of wine”. But it’s do or die when you go with a really bold label, so maker sure your wine is good before you go after the Milenials.

]]> Comment on A New Generation of Wine Marketing by Todd Trzaskos - Vermont Wine Media http://winelabelsthatwork.com/?p=1148&cpage=1#comment-647 Todd Trzaskos - Vermont Wine Media Mon, 07 Jun 2010 17:55:44 +0000 http://winelabelsthatwork.com/?p=1148#comment-647 interesting idea, but the millenials are just as discerning as previous generations. A cool label concept will still only sell the first bottle of wine...what's inside will determine future sales, if it's no good, the word will spread, and the packaging will eventually stand out as a warning. interesting idea, but the millenials are just as discerning as previous generations. A cool label concept will still only sell the first bottle of wine…what’s inside will determine future sales, if it’s no good, the word will spread, and the packaging will eventually stand out as a warning.

]]> Comment on A New Generation of Wine Marketing by ravi singh http://winelabelsthatwork.com/?p=1148&cpage=1#comment-599 ravi singh Thu, 03 Jun 2010 10:38:28 +0000 http://winelabelsthatwork.com/?p=1148#comment-599 New fads are no doubt interesting. There are however two apects that I usually ask clients to consider. Firstly why have some brands & labels lasted hundreds of years and does the label match the quality of your wine. Food for thought!! New fads are no doubt interesting. There are however two apects that I usually ask clients to consider. Firstly why have some brands & labels lasted hundreds of years and does the label match the quality of your wine.

Food for thought!!

]]> Comment on A New Generation of Wine Marketing by Regina M. Lutz http://winelabelsthatwork.com/?p=1148&cpage=1#comment-593 Regina M. Lutz Wed, 02 Jun 2010 20:35:09 +0000 http://winelabelsthatwork.com/?p=1148#comment-593 Ha, ha! Pretty funny...these aren't "niche" wines...these are "attitude" labels. Gee, folks...doncha know there's a difference??! Ha, ha! Pretty funny…these aren’t “niche” wines…these are “attitude” labels. Gee, folks…doncha know there’s a difference??!

]]> Comment on A New Generation of Wine Marketing by Wine-Know http://winelabelsthatwork.com/?p=1148&cpage=1#comment-592 Wine-Know Wed, 02 Jun 2010 19:24:34 +0000 http://winelabelsthatwork.com/?p=1148#comment-592 I'm not a Millennial, but I like this. It's pure marketing, unlike the marketing jargon on back labels that is intended to pass as "information" or "education." There's a lot that wine consumers, especially novices, don't know that they don't know about wine and wine marketing. This type of labeling here is fun and doesn't pretend to be anything it isn't. I’m not a Millennial, but I like this. It’s pure marketing, unlike the marketing jargon on back labels that is intended to pass as “information” or “education.” There’s a lot that wine consumers, especially novices, don’t know that they don’t know about wine and wine marketing. This type of labeling here is fun and doesn’t pretend to be anything it isn’t.

]]> Comment on A New Generation of Wine Marketing by Alan Baker http://winelabelsthatwork.com/?p=1148&cpage=1#comment-591 Alan Baker Wed, 02 Jun 2010 17:16:05 +0000 http://winelabelsthatwork.com/?p=1148#comment-591 Really, you publish a story about how you must go to the website to find more info and don't include a link? http://www.inzinerator.com/ However, there is no information about that wine when you go to the page. And they don't link to the twitter account or the Youtube video. I wouldn't really say this is a wine label that works. I can't find a single link to any social media channels anywhere on their site. I don't think you can just talk about your media strategy and connect with millennials. You have to deliver, and make it easy to connect via various electronic methods. Just my two cents. Alan Baker @cellarrat http://www.facebook.com/Cartograph Really, you publish a story about how you must go to the website to find more info and don’t include a link?
http://www.inzinerator.com/

However, there is no information about that wine when you go to the page. And they don’t link to the twitter account or the Youtube video.
I wouldn’t really say this is a wine label that works. I can’t find a single link to any social media channels anywhere on their site.

I don’t think you can just talk about your media strategy and connect with millennials. You have to deliver, and make it easy to connect via various electronic methods.

Just my two cents.
Alan Baker

@cellarrat
http://www.facebook.com/Cartograph

]]> Comment on Tell the Truth, Tell a Lie, Use a Hammer by admin http://winelabelsthatwork.com/?p=1074&cpage=1#comment-332 admin Fri, 23 Apr 2010 19:33:35 +0000 http://winelabelsthatwork.com/?p=1074#comment-332 Yup, I admit...I buy for the labels too. But I always appreciate the wines of my friends who are true wine collectors. We all have different priorities. Yup, I admit…I buy for the labels too. But I always appreciate the wines of my friends who are true wine collectors. We all have different priorities.

]]> Comment on Tell the Truth, Tell a Lie, Use a Hammer by Ann Mitchell http://winelabelsthatwork.com/?p=1074&cpage=1#comment-329 Ann Mitchell Fri, 23 Apr 2010 18:52:13 +0000 http://winelabelsthatwork.com/?p=1074#comment-329 Interesting article - I hate to say it but my husband bought White and Red Truck wines for the labels - luckily we liked the wine! Interesting article – I hate to say it but my husband bought White and Red Truck wines for the labels – luckily we liked the wine!

]]> Comment on Salt Spring Siren by Nichola http://winelabelsthatwork.com/?p=371&cpage=1#comment-318 Nichola Tue, 20 Apr 2010 08:11:49 +0000 http://winelabelsthatwork.com/?p=371#comment-318 I've just bookmarked this write-up in Faves, thanks. I’ve just bookmarked this write-up in Faves, thanks.

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