Comments for Wine Labels That Work

Comment on Tell the Truth, Tell a Lie, Use a Hammer by It’s Not All About the Feel-Good Fluid | Marcella Marie Pérez

It’s Not All About the Feel-Good Fluid | Marcella Marie Pérez — Tue, 09 Apr 2013 06:18:28 +0000

[...] the very first and only impression an individual has about a company and the juice they produce. This article highlights some of the most asthetically pleasing bottles in the wine world and ewhy they [...]

Comment on Wines That Don’t Sell by Helen

Helen — Thu, 19 Jul 2012 05:26:06 +0000

Picked up a bottle of Voga Italia Pinot Grigio on a recent trip through the midwest and love it. Love the shape of the bottle as well. Now I’m on a mission to see if it’s sold in my area (Eugene, OR).

Comment on Wine Label Design – Tapping Into The Power Of Real by Paula

Paula — Sun, 25 Mar 2012 19:21:31 +0000

Jerimiah, let’s get this straight. I don’t write this blog to showcase my own work, ie; we did not design these labels. And before you flame, you might take into consideration the point of purchase. These wines are sold in the tasting room, only in the context of that particular winery and that particular experience. They will never be on the shelf in the big box stores competing against thousands of other labels. Yes, there are many other items which could have been used as imagery. So you can use them in wine labels you design. Have at it.

Comment on Wine Label Design – Tapping Into The Power Of Real by Jerimiah

Jerimiah — Wed, 14 Mar 2012 05:35:44 +0000

The first thing I think about when drinking wine is not an old boot or old tire. In fact these are the farthest things from my mine. If I saw them on the shelf, I would 99% of the time pass on it as the imaging would turn me off.
I think you made the labels for the client yet missed the mark. You should have been thinking of the clients needs and that was to sell the product to the the clients audience.

Although the designs have some design continuity you also missed it here with the imaging. There is no correlation between the images and the wines that would be in them or each other. For instance you used wine cork screw and you should have continued this theme by using a sickle which would have been used to harvest grapes in the past. Or, you could have used the old baskets, decanters…

Comment on Killer Label Design Sells Out Wine In Record Time by Paula

Paula — Fri, 24 Feb 2012 21:53:09 +0000

Agreed, simple is the most difficult to design. But there’s a time and a place for everything. This is a great subject for a future article.
If all wine label brands were simple and classic in design, they all would look similar (and little product differentiation). Moreover, not all wine label design needs to last forever, what it needs to do is sell wine. Great design does not need to be classic in order to be successful or done with panache. As designers we have the responsibility to educate and define good design, but I find the genre of classic to be a little too narrow.
- Paula

Comment on Killer Label Design Sells Out Wine In Record Time by Paula

Paula — Fri, 24 Feb 2012 20:29:24 +0000

Ah, so you are the winemaker! Yes, as I wrote in the article, Teresa told me you came up with the Day of the Dead concept. I didn’t know the name was yours too. Thanks for pointing that out. I have seen some amazing Dia de los Muertos art while in Mexico City. Is yours sculpture or painted graphics?
-Paula

Comment on Killer Label Design Sells Out Wine In Record Time by andrew

andrew — Sat, 18 Feb 2012 05:22:22 +0000

All this hysterical fluffed up hype. … these labels won’t last.
As you know, simple is the most difficult thing to do…
So, why are you celebrating this rather than the classic – that thing that will last fifty years as well build a brand?
Coco nods.
Design has considerable responsibilites – hope you’re on board.
Can we reach a little deeper, please?

PS: yea, I’m ACCD too (from a long time ago) not that that was the end-all..

Comment on Killer Label Design Sells Out Wine In Record Time by virginia lambrix

virginia lambrix — Fri, 17 Feb 2012 22:49:11 +0000

Hi Paula,

Thank you for writing this article. I just want to make sure credit is given where it is due. I had the idea for the name Dearly Beloved and that it should be something Day of the Deadish. But what Stranger and Stranger came up with from that concept was amazing and way beyond the ideas/images that I sent them. If I had been in charge of designing the label from that initial idea- it would have been in the bargain bin…

Best
Virginia Lambrix

Comment on Killer Label Design Sells Out Wine In Record Time by Paula

Paula — Fri, 17 Feb 2012 19:15:48 +0000

Hi Paul,
Yes! More info for another post. Thanks.

Comment on Killer Label Design Sells Out Wine In Record Time by Paul Sturgis

Paul Sturgis — Fri, 17 Feb 2012 19:02:22 +0000

It would be interesting to know who the designers of the labels described in the article are…